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Destination Digital 2022 is the inaugural innovation sprint hosted by BMO’s Digital Technology and Operations Branch. The event was hosted over August 10-11, featuring a 30 hour innovation sprint, followed by two rounds of judging. Attended by 400+ participants, 40+ teams presented demos of solutions spanning across three challenge streams: Employee, Customer, and Sustainability.
An event like this has never been hosted before. So on the marketing and design front, the question is...
These designs aim to showcase BMO launching the culture of innovation. The story campaign became referred to as “The Space Ottersey.” Space exploration, the language of “Mission” “Launch” and “Digital Innovation” become a focal point. Flat illustration and creative animal mascots have never been seen in past BMO marketing material, and reflect the fun and unprecedented nature of this event. The goal of these designs is to show that innovation is fun, and this is an event that should both inspire wonder and excited meant for BMO’s digital future.
Initial Iterations of the Logo, presented to the operating committee. These drafts stemmed from a guided brainstorm conversation with the committee, discussing goals, intentions, and existing BMO branding guideline that had to be followed.
Initial story boarding video. Designed on Mural with input from BMO Operating Committee and Marketing Team:
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